About Us

At P!Q (pronounced “pick”), a family-owned company established in 2013, we believe life is too short not to enjoy the little things. We’re on a mission to help you smile every day — whether it’s through a silly novelty, an adorable figure, or a global treasure you never knew existed.

Inspired by the energy of New York, P!Q is unexpected, international, and full of joy. With playful designs, witty books, custom collectibles, and designer toys, we carry gifts that spark delight.

From Hudson Yards to Grand Central, Rockefeller Center to the American Dream Mall, P!Q is here to turn the ordinary into something a little more magical.